SoCal Auto and Fuji X-T1

I was luckily enough to do a shoot for a friend of mine recently, Chris Deatrick at SoCal Auto in San Marcos, CA.

It is always fun to be around individuals who are passionate about what they do. I really feed off their enthusiasm and energy, it recharges me and reminds me why I do what I do. It reiterates to me how important it is to surround yourself with positive individuals whether it be socially or through work.

The shoot also gave me the opportunity to use my newly purchased Fuji X-t1 on a professional shoot for the first time.

I am a Nikon Shooter but I am really loving the colors I am getting out the X-T1, particularly for portraiture. I am also really enjoying using the adjustable LCD on the back more than I thought I would. It enables me to take a lot of environmental shots from waist level and other aspects that are just not possible with the view finder on my Nikon.

Fuji X-T1 35mm 1.4

Fuji X-T1 35mm 1.4

With the recent announcement of Fuji getting into the medium format mirror-less game (Fuji GFX 50S ) I am really having to consider switching my set-up to Fuji. But considering the price jump and the current lens offering which is still very limited I don't see that happening anytime soon. Still the decreased size and weight of the X-T1, combined with the awesome image quality really has me reaching for the Fuji more and more. I'm looking forward to taking it with me on our next trip which isn't to far away and it should be excellent for the street photography work. Be excited about the future.   

Even with the APS-C sensor I am able to get a nice narrow aperture with the 35mm F1.4

Even with the APS-C sensor I am able to get a nice narrow aperture with the 35mm F1.4

Owner of SoCal Auto / Chris Deatrick. Great tones and plenty of sharpness with the Fuji X-T1.

Owner of SoCal Auto / Chris Deatrick. Great tones and plenty of sharpness with the Fuji X-T1.